Before you do or start anything! Sit down and think about what you want your website to accomplish.
Do you want to get people to your door, do you want people to ask for your service, do you want to get your information out to the world or do you want to sell a product?
All these things matter, if you don’t have a clear crisp image in your head of what your website goals are.
After all, if you don’t have you don’t know exactly what you want to do. How can other people know? Let alone search engines.
Okay so, let us ask ourselves some questions.
A: I want my site to make me money!
B: My site’s purpose is to advertise my services and get clients to the door of my business.
C: The purpose of my website is to act as a business card for my accomplishments and skills. To let people know what I can do so they can hire me or buy my products. And of course, make lots of cash!
Option D: I want my website to give my potential clients information on my industry and the answers associated with the products. And of course, make a lot of scratch!
So what is your choice?
I’m thinking that you have noticed the elephant in the room the similarity for all of these options is to make MONEY! Let’s be honest what is the point of investing if there is no return on investment.
Andrew Carnegie Inspiration
Let us look at Andrew Carnegie one of the richest people in the world. I’m not sure if you have heard of him but he is very, very wealthy and wise. He is a person who plans things out then decides the best course of action.
Andrew had a philosophy that a man should spend half his life making money and half his life spending it helping people. Some might say he had the heart of a working man and the wealth and assets of a rich one. It has been said he had been the richest man in the world.
With humble begging in Scotland, as a child, his mother always pushed him to achieve and strive for more. At the age of 17 once his family had moved to Pittsburgh USA he had already risen to the prodigy of a local railway tycoon. And by the age of 80, he had already built over 3,000 library’s around the world.
Why do you ask? It’s because Andrew got his first real job by spending all his time in the library learning more about the next industry he was planning on getting a career in. And in as little as a year he managed just that. To land a well-paying job as a telegraph operator.
– Andrew Carnegie
As I grow older, I pay less attention to what men say. I just watch what they do.
This is the main point I’m trying to get across.
You have to look at a man’s results and actions. At the end of the day if someone has not shown results what are the chances of them knowing what to do for your business.
We ALL need to make money and so let’s not beat around the bush. If you are not offering a service or product or planing on doing affiliate what is the point of it all.
What do you bring to the world, what do you bring that can make your business help the community?
What issues and problems can you solve for your clients that no one else can?
If you have a product, what does it offer the end-user that no other one does?
Long story short, what does your business do better than anyone else?
As you see when someone searches for a pressing problem or question they have, they want to find a business or service that can help,
The point I am trying to get across is that your website is not about YOU! It’s for the person searching for your product or service means it’s aimed at helping THEM.
So if you have started planning your website, first put yourself in your potential customer’s shoes. What would you be searching for if you were looking for your business or product?
Do some research check out some keyword variations once you have brainstormed. And see which direction you think would be best to take your website in.
Let’s say you see one of those brown snakes in your rumpus room outback. And you are like me so you’re pretty against going near it (not saying we are scared we just respect the snake’s personal space).
What’s the first thing that pops into your mind? A natural instinct of mine would be to get on Google and write “Adelaide Snake Removal” as fast as my fingers will type…
And of course, if this is a problem I often have then of they gonna be #1 on my speed dial.
I hope this has cleared things up on what you need to think about before you decide to make a website.
Andrew Carnage wiki: https://en.wikipedia.org/wiki/Andrew_Carnegie
Quote being quoted a second time which I find cool the first person who said it was Andrew: https://www.forbes.com/quotes/9694/